The Gray Gold Rush
Burned out, stuck, and dreaming of something better?
Start your own Senior Placement Consulting business
Guide the largest senior generation in US history to safer and wiser senior living decisions
Senior facilities pay referral fees after new residents move in so you never have to bill the families you help
No healthcare experience needed
Help Families Choose Senior Care Communities, and Get Paid for Your Help
Even if you've never worked in senior placement before
There’s a real business hidden inside every senior living referral. The Gray Gold Rush shows you how to get your piece of the market.
How much of "a piece"?
Assisted Living referral fees are based on monthly rents. And according to the Genworth/CareScout Cost of Care Survey 2024, monthly Assisted Living rents average $5900 nationwide.
The referral fees are paid by the facilities directly to the person who connects the senior with the facility they move into.
Start today and move forward with real families who need clear guidance.
Our made for you marketing program helps local families find you first, so your support is the support they reach for. Every week you wait is a week another consultant gets that call (and makes that referral fee).
Our next live question-and-answer session is Thursday. Join before then to get your questions answered from Day 1.
Families Need You
Families without someone in healthcare have no idea what to do when their seniors get old. They don't even know who to ask for help other than Google or AI. But they do know that asking Google isn't a good way to make a lifechanging decision.
That's where you, the senior placement consultant, come in.
- When the mom's wandering and the neighbors are worried
- When strange charges are showing up on the dad's bank statement
- When the mom's looking thinner every week and keeps saying she's "just tired"
You help the families make difficult decisions about where their aging senior needs to be.
The decisions aren't ever easy, but they're easier with expert guidance and expert eyes to assess what's going on. That expert guidance comes from you.
But... Sending Nana to a Home??
Nana is moving to a home with or without your help.
The difference is whether she ends up somewhere that smells like bleach and loneliness, or somewhere safe, kind, and human.
Your job as a senior placement consultant is to steer families to the place they feel good about. The place Nana settles into, instead of dreading.
There absolutely are good assisted livings out there. Families just can’t find them on Google. You can. That’s the work. That’s the value.
Why Senior Placement Consulting Works (Even If You Have No Experience Yet)
No background in senior care? That’s not a blocker. The Gray Gold Rush system takes you step-by-step through what you need to know to succeed. You’ll learn about senior care communities and levels of need. You’ll learn the jargon and the euphemisms. You’ll learn how to see through senior industry eyes.
The core of the work is built on skills you already have: Listening, problem-solving, showing up when it matters. Being brave when all the options hurt because your clients need your bravery. The “you” skillset you bring is the key to your best success.
The senior industry: They keep getting older, and the need for steady guidance grows every year. You can step into that role.
There are over 76 million baby boomers in the US beginning to reach senior community age, and most of them have no idea how to find the right senior community. They just know that they don’t want the nightmare that their mom or grandma went to. That’s a huge market that’s looking for expert guidance.
Senior Living Communities like Assisted Living and Memory Care pay their referral source when a new resident moves in.
Who the Gray Gold Rush is For
It takes a special person to succeed with senior placement consulting.
You're working with families who are stressed and desperate, and it's a lot of responsibility to be the one with the solution. To believe in your solution. To believe that you, with our training and help, can lead your clients to a better outcome than they'd reach without you. To believe that you're worth the move-in fee that the communities pay.
You're working with families who are stressed and desperate, and it's a lot of responsibility to be the one with the solution. To believe in your solution. To believe that you, with our training and help, can lead your clients to a better outcome than they'd reach without you. To believe that you're worth the move-in fee that the communities pay.
You're in the right place if
- You're tired of pretending that your current job still makes sense
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You've done your time (in corporate, in healthcare, in small business, wherever) and you're ready to build something that actually helps people and belongs to you
- You're not chasing hustle. You want predictability and you don't need to look like you're working harder than you actually are
Successful consultants say
This program has given me the confidence and tools I needed. I’m helping families, and it’s so rewarding. The Gray Gold Rush? Best opportunity I’ve ever had!
Sherri, Mississippi
Why the Gray Gold Rush
The Gray Gold Rush system provides the knowledge and tools that non-medical professionals need to work successfully as senior placement consultants, without paying a giant franchise fee.
The entire Gray Gold Rush system (the training, the live support, the tools) is just $197, less than 10% of what a franchise charges just to get in the door.
You’ll learn:
Learn from our senior placement consulting system with our expert live support.
You’ll learn:
- Where and how to find communities that families actually want
- How to talk with families under pressure, without adding to their stress or your own
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How to build relationships with communities that you can feel good about referring your clients to
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How to guide families to make good decisions for their seniors
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How to avoid the top 3 time-wasting mistakes new consultants make
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How to set up your business (no franchise fees, no experience needed)
Learn from our senior placement consulting system with our expert live support.
Why Listen To Us?
Meet John and Stacey
We’re John Kenda and Stacey Kahn, and we’ve built a successful senior care consulting business from the ground up. We didn’t start with corporate connections or medical credentials, just a drive to help families and build something real.
Meet John and Stacey
We’re John Kenda and Stacey Kahn, and we’ve built a successful senior care consulting business from the ground up. We didn’t start with corporate connections or medical credentials, just a drive to help families and build something real.
What we've built
Since 2010, we’ve helped hundreds of families make informed, confident decisions about senior care. We didn’t begin as insiders; we learned everything through experience and a determination to create a system that truly works. Now, with the Gray Gold Rush, we’re here to pass on our senior placement consulting system.
The Gray Gold Rush represents our years of experience, distilled into an accessible format for business people ready to get a serious business or side hustle going.
Our mission is simple: To create a new wave of skilled senior placement consultants who can step in and fill the growing demand for critical work.
We can tell you stories about people we've helped. Soon you'll be telling your own.
What You Will Receive
When you join the Gray Gold Rush, you'll get everything you need to launch and run your senior placement business without guessing, stalling, or spinning your wheels. You'll get the exact system we built after learning the hard way how to do senior placement consulting.
You'll get immediate access to
- The full Gray Gold Rush training program, so you'll understand how to work with families, how to assess and work with communities, and how to move forward with confidence ($497 value)
- Weekly live help with expert consultants for the life of your business. We stay with you for as long as you run your senior placement consulting business. Ask questions any week you want. Get real guidance whenever you need it. (Priceless for new consultants. Valued at $1200 per year)
- Our marketing toolkit ($247 value), plus our new Influencer Marketing toolkit ($397 value), so you can start bringing in clients fast.
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Your convenient templates and documents Quick Reference so you can quickly find pre-designed marketing and reference materials to run your business and bring in clients fast ($197 value)
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Your First 30 Days Action Plan, to take you from zero to your first paid placement, even if you've never worked in senior care or referrals before ($147 value)
![photo of a trifold reference. One side is titled What You're Here to Do and the other is titled Community [hidden] and Care Management](http://www.inhomecarebiz.com/hosted/images/ff/237e6138a8448699aca0ebced73be3/Gray-Gold-Rush-Glovebox-guide.png)
- Your printed quick guide, to keep you focused while you're working with families and communities ($97 value)
Real world value of over $2,700 included for $197
Join now to start building your own senior placement business or side hustle.
Mid-career professionals nationwide are already making the shift. The next step is yours.
Frequently Asked Questions
Here's what people usually ask us:
Do I need experience? Do I need a healthcare background?
No! We teach you everything you need to know.
You're working as an advisor, not a hands-on care provider. No gloves, no scrubs.
Can I do this while I have a full-time job? Can I do this part time? Full time?
Do I need to apply?
So the facilities pay for the referral? Not the family?
How consistent is the income?
Is this program a franchise? Will I need to pay you part of what I make?
What kind of help do you give?
Is there a guarantee?
Why should I trust you? Have you done this?
100% Risk Free. Try It for 7 Days.
We believe in the Gray Gold Rush 100%. If you go through the training, apply the steps, and don't see how the Gray Gold Rush can change your career, email us within 7 days for a full refund, no questions asked.
100% Risk Free. Try It for 7 Days.
We believe in the Gray Gold Rush 100%. If you go through the training, apply the steps, and don't see how the Gray Gold Rush can change your career, email us within 7 days for a full refund, no questions asked.
P.S. If you just want to see what the offer is: For $197, you get the full Gray Gold Rush system, updates and live support, your templates quick reference and your quick guide, and your First 30 Days Action Plan so you can start earning from placements, fast.
Every week you wait is a week someone else gets the "please help" call instead.
Assisted Living rents average $5,900 a month nationwide (Genworth/CareScout Cost of Care Survey 2024).
Placement commissions average 50-100% of the first month's rent.
Placement commissions average 50-100% of the first month's rent.
Results vary; not guaranteed
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